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Steve Jan

Yibu means “one step" or "a step" in Chinese. ​We apply the Yibu philosophy to every facet of our business. We begin every project by taking "a step" towards research of advanced skin care technologies, development of new and exciting products, and creating value in every product we sell. It all begins by taking "one step".

Our mission is to encourage everyone to share their stories no matter who you are, where you’ve been or where you want to go in life.

Yibu Beauty philosophy is skin condition + skin concerns = healthy skin.

Leader of Modern Skincare

Founded by Steve Jan, a skincare expert with over 27 years of cosmetics and skincare experience in the United States.

At Yibu Beauty, we are a proud family organization. Whether it's the design of our packaging, creation of our luxury products, marketing, implementation of laws, regulations and support, you can count on our family to provide a quality experience and service to each and every customer.

Everyone faces challenges and obstacles at some point and it's essential to have support from friends and family. At Yibu Beauty, we believe in self care first so we can live more enriching lives. This allows us and those who embrace this philosophy to better help others. When we are strong in mind and body, we are at our best to serve our friends and family.

Our Mission

Yibu Beauty strives to create a community of diversity and unity in an environment that is always judgement-free.​
We believe everyone deserves to have good skin.​
Our approach to achieving this goal is to address your skin condition and skin concerns.​
In addition to our quest to provide the highest quality products at affordable prices, Yibu Beauty supports environmental and special causes, such as: clean skin care products; the use of recycled and recyclable materials in our packaging whenever possible; and our support of no-kill animal shelters.

Shipping is currently limited to United States. We thank you for your support and will work on expanding internationally in the future.


Yibu Beauty